# 18E Vocabulary in Context

The company is seeking stock images for a campaign, but the proposal must explain which usage rights are included.
A trade publication serves a particular industry, so its audience may differ from that of a general news website.
A short email can begin with "Dear Alex" and end with "Best regards" when a professional tone is appropriate.
The subject may begin with "Re:" when the message is a reply within an existing email thread.
Please include the attached description and check that the attachment is the version we intend to share with the partner.
The sponsor asked about advertising rates, and the reply explained the pricing without promising an unapproved publication date.
Several sponsors are interested in partnerships, but we need to identify which offers match the site's editorial policy.
The marketing page describes the market and the audience, while the accounting record shows what was billed and paid.
The lead became a client after the enquiry, but other leads remained interested without agreeing to a paid placement.
The content includes post-production advice, and the quote should clarify whether editing the video is part of the service.
The participants discussed the proposal, and each participant received a concise summary after the meeting.
The website lists the available publications and allows a visitor to compare the offers before sending an enquiry.
The proposal was rejected respectfully because the arrangement did not fit the audience, rather than because the sender was unwelcome.
The response offers further assistance and says that the material can be reviewed before any commitment is made.
The speaker raised an objection to the scope, then explained what would make the proposed arrangement acceptable.